Thursday, June 26, 2008

Cereal Aisle

I was at the grocery store the other day. Needed mayo for my sammich. I like the grocery store, especially the cereal aisle. Read my book and you'll know why.

It appears Lucky Charms has introduced yet another new marshmallow- the Hourglass. Why is this a lucky charm? Have you ever had a really good string of luck and had someone say, "Wow, you must have an hourglass or something!" No.

Come to think of it, I've never heard that said about red balloons either. They should remove the balloons and hourglasses from Lucky Charms. The red balloons they could use to make a no-nutrition/all-marshmallow cereal called 99 Red Balloons.

I actually remember back to when I was like 4 years old, watching morning cartoons and seeing when the purple horseshoe was first introduced to Lucky Charms. I didn't witness the moon landing, but I witnissed this. Anyway, the horseshoe is a legit lucky charm. As is the four-leaf clover.

Things like hearts, stars and moons I can go either way on. Those I wouldn't necessarily consider charms, but I can at least see the argument with the idea of luck tied in with astrology or being lucky with love. They should take all the stars and moons and stuff and invent Pagan Charms cereal. "They're always after me Pagan Charms!"

I also remember when they had yellow moons and blue diamonds, which merged to form blue moons. I think they should make a Lucky Charms Vegas-style. They have hearts and clovers (clubs), could bring back the diamonds, and add spades. Perfect. They could also have other Lucky Vegas Charms like an ace up the sleeve, dice, lucky sevens, etc.

3 comments:

  1. tim told me once that his grandpa named lucky charms... just a little factoid for you there. i'm all for the 99 red balloons cereal - they could have jet fighter and captain kirk shaped mallows as well (maybe every hundreth mallow is a shape besides a balloon). oh, and you could mix it with rice chex to imitate my all time favorite cereal: Teenage Mutant Ninja Turtles. That stuff was totally gnarly.

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  2. I think it's the size of the 'smellow that counts. They should really make them bigger as they tend to dissolve a bit and lose their 'charm' for the slower cereal eaters of the world.

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  3. Re: Nordica-
    Overall I'm a pretty slow eater at meal times, but not with cereal. I often "rebalance" the milk and cereal ratios as I eat too (chomp, chomp, pour, pour, chomp, chomp, pour, pour...) so I'm rarely caught in the realm of soggy oats, flacid flakes or melted mallows.

    But to address the larger mallow suggestion- Lucky Charms tried it before and FAILED! There was a limited period of time when they included a "hidden key" marshmallow that was roughly 3x the size of the other marshmallows. They were big yellow blobs and when you poured milk on them the middle would melt and form a keyhole.

    Tasted horrible. Plus it ruined my whole chomp/pour routine since with the first bowl I'd pick out all of these bad boys and throw them in the garbage. I couldn't rebalance my milk and cereal content mid-bowl anymore lest some of these disintigrating yellow boulders fell, melted and ruined my breakfast.

    Trying times indeed.

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